A restaurant concept,
that works
A planned approach – our concepts
The term brand concept sounds rather theoretical at first. Don’t be put off – because the path to a well-founded brand concept and pointed branding is always – when it comes to a restaurant concept, gastronomy concept or a concept for a hotel – a very emotional, exciting and creative progression. It is important to place the uniqueness and authenticity of your business at the center of all your marketing activities, whether at the start or in the middle: Pausing, catching your breath, reflecting is worthwhile!
Restaurant, gastronomy, hotel, tourism –
Marketing & concept consulting
Branding – a word that we fill with life!
- Language
- Design,symbolism
- Identity, position, signals
- Name
- Image
- Embedding market environments
Marketing concept for restaurant, hotel, destination:
What do you stand for?
When creating a restaurant, gastronomy concept or a concept for a hotel, a transparent and honest inventory should be carried out first.
This relates to the company and the brand as well as the current online marketing hotel and restaurant trends. At this point, it is possible to work out where and how you are currently positioned on the market and where you would like to go in the future. This also includes a possible change in the offer and pricing strategy – depending on how the market is currently behaving. Of course, the target group also plays a decisive role. This is because the defined, selected target group determines which communication channels are suitable for potential customers and which path should be taken. This approach already sets the course for successful operational marketing and serves as the basis for further online marketing measures.
