Content marketing consultant
From restaurant to tourism - content marketing
It may remind you a little of a trapeze act: the term content strategy encompasses the planning, creation and distribution of attention-grabbing articles and, very importantly, the coordination and harmonization with one another. This is the only way your content measures can “take hold” and your messages will be seen.
Strategic
content marketing
We are particularly well positioned for you in this area:
- Content marketing for tourism
- Hotel content marketing
- Content marketing for restaurants
Playing content –
whats your topic?
- We define your content goals together (cluster),
- create editorial and topic plans,
- take your target group and their reception habits into account,
- sense the right approach and tonality,
- and "translate" your respective content and news into the look and feel of the different channels.
Our in-house marketing channels also give you a first impression of how content is interlinked and presented.
“Contentales” –
Creating a climate pays off
With good content, you can not only position your restaurant, hotel or catering company or yourself as a place to be or an expert in a certain field, but also expand and reinforce your own brand image towards various groups, such as guests, employees, business partners and fans on social media.
This serves to build customer loyalty as well as to acquire new customers. A content strategy is therefore usually created in a concerted manner. This means that it encompasses different channels (online and offline) – in which the same messages are used in the respective language of the communication channel.
