{"id":3226,"date":"2023-11-24T09:20:30","date_gmt":"2023-11-24T09:20:30","guid":{"rendered":"https:\/\/leisure.one\/?page_id=3226"},"modified":"2025-01-15T14:02:37","modified_gmt":"2025-01-15T14:02:37","slug":"branding-concept","status":"publish","type":"page","link":"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/branding-concept\/","title":{"rendered":"Branding concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3226\" class=\"elementor elementor-3226 elementor-1114\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e657cc e-con-full e-flex e-con e-parent\" data-id=\"2e657cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6835926 e-con-full e-flex e-con e-child\" data-id=\"6835926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b7bd2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c6b7bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><p>A restaurant concept,<br> <span>that works<\/span><\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8567a elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0e8567a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A planned approach &#8211; our concepts<\/h3><p>The term brand concept sounds rather theoretical at first. Don&#8217;t be put off &#8211; because the path to a well-founded brand concept and pointed branding is always &#8211; when it comes to a restaurant concept, gastronomy concept or a concept for a hotel &#8211; a very emotional, exciting and creative progression. It is important to place the uniqueness and authenticity of your business at the center of all your marketing activities, whether at the start or in the middle: Pausing, catching your breath, reflecting is worthwhile!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf9f93 e-con-full e-flex e-con e-child\" data-id=\"dcf9f93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebad7d elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"bebad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing-inquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Contact us<\/span> <br> <span style=\"color: #FFB000\">right now<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71396ec elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71396ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1.webp\" class=\"attachment-full size-full wp-image-2902\" alt=\"A white brick wall with patches of exposed red bricks, featuring two vertical blue painted rectangles spaced apart near the center\u2014a subtle nod to organization like a management consultancy for the hotel &amp; catering industry.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1.webp 1920w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1-225x300.webp 225w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1-768x1024.webp 768w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1-1152x1536.webp 1152w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/Agentsgroup-Antonia-Lars-6475-scaled-1-1536x2048.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa0bc4 e-con-full e-flex e-con e-parent\" data-id=\"1aa0bc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a62506 e-con-full e-flex e-con e-child\" data-id=\"4a62506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc7838 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"abc7838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Restaurant, gastronomy, hotel, tourism \u2013 <span><br>Marketing &amp; concept consulting<\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b85a22 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9b85a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding &#8211; a word that we fill with life!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888b297 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-align-start elementor-widget-tablet__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"888b297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" 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484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Language<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath 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505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design,symbolism<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" 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fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Name<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Image<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Embedding market environments<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e78a65 e-con-full e-flex e-con e-child\" data-id=\"1e78a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c06e4 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a2c06e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/S43_Superior_004_web.webp\" class=\"attachment-full size-full wp-image-2895\" alt=\"A neatly made double bed with white linens sits in a modern, sunlit bedroom. A large window with gray curtains provides an outdoor view. A painting of a seascape hangs above the bed.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/S43_Superior_004_web.webp 800w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/S43_Superior_004_web-300x192.webp 300w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/S43_Superior_004_web-768x492.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056bb66 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-tablet-align-right elementor-widget elementor-widget-button\" data-id=\"056bb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">All our<\/span> <br> <span style=\"color: #FFB000\">services<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e2bc89 e-flex e-con-boxed e-con e-parent\" data-id=\"8e2bc89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda1f50 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bda1f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Marketing concept for restaurant, hotel, destination: <br> <span>What do you stand for?<\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ec764 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"42ec764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When creating a restaurant, gastronomy concept or a concept for a hotel, a transparent and honest inventory should be carried out first.<\/p><p>This relates to the company and the brand as well as the current online marketing hotel and restaurant trends. At this point, it is possible to work out where and how you are currently positioned on the market and where you would like to go in the future. This also includes a possible change in the offer and pricing strategy &#8211; depending on how the market is currently behaving. Of course, the target group also plays a decisive role. This is because the defined, selected target group determines which communication channels are suitable for potential customers and which path should be taken. This approach already sets the course for successful operational marketing and serves as the basis for further online marketing measures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86ed028 e-flex e-con-boxed e-con e-child\" data-id=\"86ed028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2528c63 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"2528c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Brand development<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f1e6c elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"10f1e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/branding-concept\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Brand concept<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb1878 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"eeb1878\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/brand-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Branding strategy<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464793c elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"464793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/consulting\/strategic-consulting\/branding-and-marketing-concept\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Management for brands<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A restaurant concept, that works A planned approach &#8211; our concepts The term brand concept sounds rather theoretical at first. Don&#8217;t be put off &#8211; because the path to a well-founded brand concept and pointed branding is always &#8211; when it comes to a restaurant concept, gastronomy concept or a concept for a hotel &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2801,"parent":3221,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3226","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant concepts, that REALLY work \u27b8 Leisure One<\/title>\n<meta name=\"description\" content=\"Restaurant and hotel concepts \u27b8 Leisure One&#039;s expertise \u2713 Branding \u2713 Tailored marketing \u2713 Pricing strategy \u2713 Targe audience \u27b8 We think from A to Z!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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