{"id":3201,"date":"2023-11-23T14:34:04","date_gmt":"2023-11-23T14:34:04","guid":{"rendered":"https:\/\/leisure.one\/?page_id=3201"},"modified":"2024-11-22T09:15:20","modified_gmt":"2024-11-22T09:15:20","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/leisure.one\/en\/marketing\/services\/content-marketing\/content-strategy\/","title":{"rendered":"Content strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3201\" class=\"elementor elementor-3201 elementor-967\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e657cc e-con-full e-flex e-con e-parent\" data-id=\"2e657cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6835926 e-con-full e-flex e-con e-child\" data-id=\"6835926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74e36f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d74e36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content marketing consultant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f78e1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07f78e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From restaurant to tourism - content marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8567a elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0e8567a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-dark-mode-ignore\" style=\"text-align: right;\">It may remind you a little of a trapeze act: the term content strategy encompasses the planning, creation and distribution of attention-grabbing articles and, very importantly, the coordination and harmonization with one another. This is the only way your content measures can &#8220;take hold&#8221; and your messages will be seen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf9f93 e-con-full e-flex e-con e-child\" data-id=\"dcf9f93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebad7d elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"bebad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing-inquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Request consulting.<\/span> <br> <span style=\"color: #FFB000\">now<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71396ec elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"71396ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-scaled.jpg\" class=\"attachment-full size-full wp-image-2928\" alt=\"Three people in business attire stand indoors. One person wearing glasses and a brown blazer smiles while looking at a tablet. The other two, partially visible, face her and wear black jackets.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-scaled.jpg 2560w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-300x200.jpg 300w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-1024x683.jpg 1024w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-768x512.jpg 768w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-1536x1024.jpg 1536w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-6-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7f637 e-flex e-con-boxed e-con e-parent\" data-id=\"3e7f637\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6819167 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6819167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><p>Strategic<br> <span>content marketing<\/span><span style=\"color: var( --e-global-color-primary )\"><\/span><\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef49e9 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eef49e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-dark-mode-ignore\" style=\"text-align: center;\">We are particularly well positioned for you in this area:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a919abb e-flex e-con-boxed e-con e-child\" data-id=\"a919abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-297e447 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"297e447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content marketing for tourism<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hotel content marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content marketing for restaurants<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8a1fe elementor-align-center elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0a8a1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing-inquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Get in contact.<\/span> <br> <span style=\"color: #FFB000\">with us now <\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e6192b e-con-full e-flex e-con e-parent\" data-id=\"0e6192b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd1a74b e-con-full e-flex e-con e-child\" data-id=\"bd1a74b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbc939 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cdbc939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Playing content \u2013 <br> <span>whats your topic?<\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e86dd6 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8e86dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We define your content goals together (cluster),<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 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55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">create editorial and topic plans,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" 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8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">take your target group and their reception habits into account,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g 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-0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">and \"translate\" your respective content and news into the look and feel of the different channels.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ec764 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"42ec764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-dark-mode-ignore\">Our in-house marketing channels also give you a first impression of how content is interlinked and presented.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-940070c e-con-full e-flex e-con e-child\" data-id=\"940070c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2258117 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"2258117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"534\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/SH23_Detail_web_008-Kopie.jpg\" class=\"attachment-full size-full wp-image-2905\" alt=\"A black vase with small white flowers and a modern, white sculptural vase with an oval opening are displayed on a dark wooden surface, creating a stylish setting that reflects our commitment to quality services.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/SH23_Detail_web_008-Kopie.jpg 400w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/11\/SH23_Detail_web_008-Kopie-225x300.jpg 225w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fb391 elementor-align-center elementor-widget__width-initial elementor-tablet-align-right elementor-widget-tablet__width-inherit elementor-widget elementor-widget-button\" data-id=\"63fb391\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing-inquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Your route.<\/span> <br> <span style=\"color: #FFB000\">to contact us<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f2d6e e-flex e-con-boxed e-con e-parent\" data-id=\"41f2d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-081b2c2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"081b2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><p>\u201cContentales\u201d \u2013 <br><span>Creating a climate pays off<br> <\/span><\/p><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbbea5b e-flex e-con-boxed e-con e-child\" data-id=\"cbbea5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ca05b elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"97ca05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With good content, you can not only position your restaurant, hotel or catering company or yourself as a place to be or an expert in a certain field, but also expand and reinforce your own brand image towards various groups, such as guests, employees, business partners and fans on social media.<\/p><p>This serves to build customer loyalty as well as to acquire new customers. A content strategy is therefore usually created in a concerted manner. This means that it encompasses different channels (online and offline) &#8211; in which the same messages are used in the respective language of the communication channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23ac1c elementor-align-center elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-mobile-align-center elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"b23ac1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">All our.<\/span> <br> <span style=\"color: #FFB000\">services<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content marketing consultant From restaurant to tourism &#8211; content marketing It may remind you a little of a trapeze act: the term content strategy encompasses the planning, creation and distribution of attention-grabbing articles and, very importantly, the coordination and harmonization with one another. This is the only way your content measures can &#8220;take hold&#8221; and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2801,"parent":3195,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3201","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/pages\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/comments?post=3201"}],"version-history":[{"count":0,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/pages\/3201\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/pages\/3195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/categories?post=3201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leisure.one\/en\/wp-json\/wp\/v2\/tags?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}