{"id":3052,"date":"2023-11-21T14:37:05","date_gmt":"2023-11-21T14:37:05","guid":{"rendered":"https:\/\/leisure.one\/?page_id=3052"},"modified":"2024-03-26T08:37:38","modified_gmt":"2024-03-26T08:37:38","slug":"branding-and-marketing-concept","status":"publish","type":"page","link":"https:\/\/leisure.one\/en\/consulting\/strategic-consulting\/branding-and-marketing-concept\/","title":{"rendered":"Branding and marketing concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3052\" class=\"elementor elementor-3052 elementor-713\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e657cc e-con-full e-flex e-con e-parent\" data-id=\"2e657cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6835926 e-con-full e-flex e-con e-child\" data-id=\"6835926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74e36f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d74e36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #000000\">Marketing strategy.<\/span> <br>\n<span style=\"color: #FFB000\">restaurant &amp; hotel<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e0deb elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"09e0deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reflecting the inner values to the outside world. This is the art of brand marketing, which is internalised and supported by everyone from service employees to company management. All coherent brand messages contribute to these overarching goals:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4906cb6 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4906cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" 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536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<span style=\"font-weight: bold\">New customer acquisition<\/span> <br>e.g. via a good website \/ user-friendly reservation system \/ additional SEO \/ SEA \/ PR measures\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488e8b9 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"488e8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 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class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<span style=\"font-weight: bold\">Customer loyalty<\/span> <br>e.g. via newsletter marketing \/ promotions \/ vouchers\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d5b21 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b6d5b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"1080\" viewBox=\"0 0 810 809.999993\" height=\"1080\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"601b0381dc\"><path d=\"M 47.585938 0 L 762.335938 0 L 762.335938 810 L 47.585938 810 Z M 47.585938 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#601b0381dc)\"><path fill=\"#000000\" d=\"M 220.285156 720.382812 C 234.785156 742.503906 250.542969 768.070312 267.519531 797.082031 C 270.707031 802.390625 275.660156 805.839844 282.386719 807.425781 C 289.105469 809.027344 296.53125 809.820312 304.6875 809.820312 C 310.335938 809.820312 316 809.558594 321.664062 809.027344 C 327.3125 808.492188 332.457031 807.699219 337.050781 806.632812 C 341.648438 805.578125 345.546875 804.25 348.734375 802.664062 C 351.921875 801.066406 353.863281 799.203125 354.574219 797.082031 C 379.691406 720.644531 407.296875 647.746094 437.375 578.390625 C 467.457031 509.046875 499.289062 442.773438 532.914062 379.613281 C 566.539062 316.441406 601.832031 256.375 638.808594 199.398438 C 675.78125 142.4375 713.921875 87.941406 753.195312 35.917969 C 757.09375 30.964844 759.570312 26.984375 760.636719 23.976562 C 761.691406 20.980469 762.222656 17.339844 762.222656 13.097656 C 762.222656 8.84375 760.445312 5.574219 756.914062 3.277344 C 753.371094 0.980469 748.597656 -0.167969 742.578125 -0.167969 C 723.824219 -0.167969 706.929688 2.484375 691.898438 7.792969 C 676.851562 13.097656 665.796875 20.707031 658.722656 30.609375 C 585.117188 131.113281 518.933594 238.867188 460.195312 353.867188 C 401.453125 468.871094 349.964844 587.597656 305.738281 710.027344 C 282.730469 672.519531 257.695312 634.652344 230.625 596.445312 C 203.566406 558.226562 173.390625 522.480469 140.136719 489.226562 C 135.171875 484.273438 130.847656 480.457031 127.125 477.804688 C 123.40625 475.152344 118.714844 473.824219 113.0625 473.824219 C 107.757812 473.824219 101.285156 474.453125 93.679688 475.683594 C 86.074219 476.929688 78.90625 478.871094 72.191406 481.527344 C 65.460938 484.179688 59.714844 487.542969 54.941406 491.609375 C 50.164062 495.683594 47.773438 500.363281 47.773438 505.671875 C 47.773438 510.636719 50.425781 516.382812 55.734375 522.933594 C 61.039062 529.484375 67.757812 536.816406 75.910156 544.957031 C 95.71875 565.476562 113.679688 584.765625 129.78125 602.808594 C 145.882812 620.863281 161.367188 639.441406 176.222656 658.539062 C 191.089844 677.648438 205.769531 698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<span style=\"font-weight: bold\">Increase table turnover<\/span> <br>e.g. with a harmonious menu\/ a well-represented team\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ea853 elementor-position-inline-end 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698.277344 220.285156 720.382812 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<span style=\"font-weight: bold\">Increase the frequency of visits<\/span> <br>e.g. through events, specials, cooperations\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172f656 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"172f656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That&#8217;s why the love of (brand) detail not only goes through the stomach, but far beyond the ingredients used in the kitchen. <br \/>We would be happy to discuss the marketing concept for your restaurant or hotel with you in more detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf9f93 e-con-full e-flex e-con e-child\" data-id=\"dcf9f93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12de73b elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"12de73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/consulting-enquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Enquiry now.<\/span> <br> <span style=\"color: #FFB000\">no obligation<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71396ec elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71396ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1439\" height=\"2560\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-scaled.jpg\" class=\"attachment-full size-full wp-image-2956\" alt=\"A modern office with large windows, two desks cluttered with papers, monitors, and office supplies\u2014perfect for developing a marketing concept for a restaurant\u2014plus a black office chair and two large, purple pendant lamps hanging from the ceiling.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-scaled.jpg 1439w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-169x300.jpg 169w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-576x1024.jpg 576w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-768x1366.jpg 768w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-863x1536.jpg 863w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/74c4d998-50f6-4c61-818e-e99a6a3cabec-1151x2048.jpg 1151w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cce6a2 e-con-full e-flex e-con e-parent\" data-id=\"7cce6a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac3b94f e-con-full e-flex e-con e-child\" data-id=\"ac3b94f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663f59e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"663f59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\">Brand ambassador<\/font>\n<span style=\"color: #FFB000\">from the inside out<\/span><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81211a elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f81211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">We will be happy to explain the advantages and long-term strengths that arise when the development and branding of your brand is coordinated and efficiently managed in a personal meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac1f7b e-flex e-con-boxed e-con e-child\" data-id=\"6ac1f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3de6f9 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"a3de6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Develop.<\/span> <br> <span style=\"color: #FFB000\">brand marketing<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e3a30 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"c3e3a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/brand-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Create.<\/span> <br> <span style=\"color: #FFB000\">market strategy<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d1249 elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d6d1249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Last but not least: Of course, we are also there for our protagonists &#8211; as brand ambassadors we have grown and are firmly established in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf08b6a e-flex e-con-boxed e-con e-child\" data-id=\"cf08b6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04c603 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"f04c603\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/marketing\/services\/brand-development\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Management.<\/span> <br> <span style=\"color: #FFB000\">for brands<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b423e0 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"3b423e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thechefsstories.management\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Management for<\/span> <br> <span style=\"color: #FFB000\">chefs &amp; talents<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7141154 e-con-full e-flex e-con e-parent\" data-id=\"7141154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4aa7ae elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d4aa7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1.png\" class=\"attachment-full size-full wp-image-2804\" alt=\"Round design element\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1.png 1080w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1-300x300.png 300w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1-1024x1024.png 1024w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1-150x150.png 150w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/10\/kreis-orange1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e6192b e-con-full e-flex e-con e-parent\" data-id=\"0e6192b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd1a74b e-con-full e-flex e-con e-child\" data-id=\"bd1a74b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5214582 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5214582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #000000\">Branding -<\/span> <br>\nThe restaurant\/hotel's true personality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61b5db elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d61b5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The much-vaunted search for the DNA, the brand essence, is the long-term basis on which we jointly align the success of your company. Regardless of whether it is a marketing concept for restaurants or whether we are creating a hotel concept: Only a conscientious and in-depth situation analysis leads to the target-setting process from which all further measures are derived.<\/p><p>Because if the basis is right, further marketing measures will be much more concrete and you will act in a more focussed and credible way &#8211; from a single source.<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-940070c e-con-full e-flex e-con e-child\" data-id=\"940070c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2258117 elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"2258117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-scaled.jpg\" class=\"attachment-full size-full wp-image-2953\" alt=\"A woman and a man sit on steps inside an office with shelves, books, and desks in the background. Both are casually dressed and smiling at the camera.\" srcset=\"https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-scaled.jpg 2560w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-300x200.jpg 300w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-1024x683.jpg 1024w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-768x512.jpg 768w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-1536x1024.jpg 1536w, https:\/\/leisure.one\/wp-content\/uploads\/2023\/12\/Teamfotos-L1-und-TCS-20-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee54b0 elementor-align-center elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"5ee54b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:49,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leisure.one\/en\/consulting-enquiry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"color: #000000\">Contact us.<\/span> <br> <span style=\"color: #FFB000\">directly<\/span> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing strategy. restaurant &amp; hotel Reflecting the inner values to the outside world. This is the art of brand marketing, which is internalised and supported by everyone from service employees to company management. All coherent brand messages contribute to these overarching goals: New customer acquisition e.g. via a good website \/ user-friendly reservation system \/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2801,"parent":3041,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3052","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing concept restaurant &amp; hotel \u27a4 Successful branding with Leisure.One<\/title>\n<meta name=\"description\" content=\"Branding and marketing concept | Restaurant - Hotel - Gastronomy \u27a4 Tailor-made hotel concepts for a strong brand \u27a4 Discover and secure expertise now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leisure.one\/en\/consulting\/strategic-consulting\/branding-and-marketing-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing concept restaurant &amp; hotel \u27a4 Successful branding with Leisure.One\" \/>\n<meta property=\"og:description\" content=\"Branding and marketing concept | Restaurant - 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